OUR WORK
Welcome to Our Work – a testament to how we stack up in the world of impactful brands. Creating equitable partnerships & activating them for real people is what we do. And with a mission of uniting brands with people, building communities around brands & connecting with them meaningful ways is how we do. Explore these stories to witness our mission in action.
SCOTIABANK VISA ARCADE: WHERE MUSIC, HOCKEY & CULTURE COLLIDE
At NHL All-Star Weekend, Scotiabank turned sponsorship into experience with a high-impact activation fusing music, sport, travel, and exclusive rewards.
FROM GRASSROOTS TO GRIDIRON: GROWING FANDOM WITH NFL CANADA
NFL Canada grew grassroots football by empowering coaches, engaging families, and inspiring youth through inclusive, high-touch activations across Ontario communities.
SNACK TO THE BEAT: MONDELEZ HITS GEN Z’S SWEET SPOT
We turned snacks into a movement—blending music, purpose, and pop culture to drive sales and support youth mental health with Mondelez.
BRINGING HALAL HOME: MINA’S NATIONAL TOUR BUILDS TRUST ACROSS CANADA
We brought Mina Halal to communities across Canada, creating culturally authentic experiences that deepened trust, built awareness, and celebrated halal values.
NAMING RIGHTS NAILED: SCHNEIDERS PORCH DEAL SCORES BIG VALUE
We helped Schneiders value and negotiate naming rights at Rogers Centre, turning a key stadium space into a branded fan-favourite destination.
SNACKING SMART: A UNIFIED SPONSORSHIP STRATEGY FOR MONDELEZ
We built a scalable sponsorship strategy for Mondelez, unlocking ROI through insight-led partnerships, high-impact activations, and bold, community-first engagement.
TASTE GLORY TOGETHER: MONDELEZ BECOMES CANADA’S OLYMPIC SNACK MVP
We helped Oreo, Ritz, and Cadbury turn Olympic fandom into national pride with immersive experiences, digital engagement, and retail-driven impact.
PAWS, PLAY, PARTNERSHIP: PET VALU UNLEASHES A SMARTER STRATEGY
We helped Pet Valu decode the sponsorship landscape, crafting a smart, scalable partnership strategy rooted in insights, alignment, and long-term value.
FROM FARM TO FUTURE: DFC ACTIVATES NET-ZERO WITH PURPOSE
We helped DFC bring sustainability to life through strategic partnerships and hands-on activations that proved dairy can be part of a greener future.
READY, SET, GAME: PS5’S THE LAST OF US HITS UNION STATION
We transformed Union Station into an immersive, fan-fuelled outbreak to relaunch The Last of Us with cinematic, experiential marketing impact.
VALUING VICTORY: THORNE STRENGTHENS UFC DEAL WITH DATA-BACKED STRATEGY
We helped Thorne unlock stronger negotiations with UFC through proprietary valuation, global benchmarking, and a smarter asset mix.
VALUING LEGACY: TIM HORTONS FIELD NAMING RIGHTS REIMAGINED
We helped Hamilton Sports Group uncover true naming rights value with data-driven strategy, empowering confident negotiations and stronger partnerships rooted in real worth.
MILK WITH MEANING: DFC’S MILK BAR SERVES UP SUSTAINABILITY
We helped DFC reintroduce dairy to Canadians through sustainable sampling, playful interactions, and localized experiences that made dairy feel fresh again.