Pet Valu turned to us for a smarter way to navigate sponsorships. As Canada’s leading pet retailer, they needed more than exposure—they needed relevance, resonance, and results. We delivered a tailored partnership strategy using our proprietary T180 framework, diving deep into the pet-loving community and evaluating national and grassroots opportunities alike. From stakeholder interviews to a custom-built scorecard, we built a roadmap that aligned with both corporate and franchisee goals. The outcome? A confident, criteria-based path forward—and a second project to boot. When strategy meets substance, brands win more than deals—they win trust.