With their stadium naming rights deal expiring, Hamilton Sports Group needed more than a number—they needed proof of value. We built a customized valuation model powered by regression analysis and a full audit of their media and fan exposure assets. Our bespoke negotiation playbook armed them with real benchmarks, sharp insights, and a story that resonated. This wasn’t just about market value. It was about legacy, visibility, and brand equity. We helped them walk into renewal talks with clarity and confidence—ready to advocate for what their stadium truly represented. No guesswork, just strategic precision backed by data.