In a crowded halal market, Mina Halal needed to reconnect with families, newcomers, and grocery decision-makers. We launched the Mina Halal Tour, activating at culturally significant events like Eid Bazaar and Halal Ribfest to meet people where they are. Through tailored premiums, multilingual ambassadors, and trust-building education around Mina’s HMA certification, we created powerful in-person connections. The experience was adapted for each city, with local relevance guiding every decision. From care baskets for newcomers to handheld fans in the summer heat, every touchpoint reflected cultural sensitivity and belonging. The result: a trusted halal brand that felt truly human.