Mondelez Canada came to us with a challenge: unify its sponsorships across a portfolio of iconic snacks. We developed a category-specific framework that aligned with each brand’s unique consumer moments. From data-driven valuation and negotiations to standout activations at Igloofest, Canadian Olympic House, and All Flavours Welcome with Leylah Fernandez and Nazem Kadri—we brought the strategy to life. We also supported purpose-driven partnerships with CAMH to strengthen community ties. The result? A smarter, scalable sponsorship model that deepened engagement, maximized ROI, and made Mondelez’s snacking brands feel more connected than ever.