Younger Canadians are questioning dairy. From sustainability to health and ethics, the narrative needed a refresh. Enter the Milk Bar. We partnered with DFC to launch a mobile experience that served up more than milkshakes. With interactive sustainability games, local vendor collabs, and compostable packaging, the activation brought DFC’s values to life. Visitors sampled regionally inspired milkshakes and engaged with content that celebrated Canadian dairy. QR codes, giveaways, and on-site surveys deepened the impact. Across Alberta and Manitoba, we helped DFC start meaningful conversations with the next generation. Dairy didn’t just taste good, it stood for something.