Dairy Farmers of Canada needed to prove that sustainability isn’t just talk. Through “Here For Tomorrow,” we built a national partnership platform aligned with DFC’s net-zero goals. From strategy to activation, we made sustainability real for Canadians. At events across the country, we launched Spotted Cow Co., The Milk Bar, and Pollinator Packs. Each one engaged communities and encouraged action. Strategic partners like Ducks Unlimited and Tree Canada brought added credibility. By connecting values to hands-on experiences, we helped DFC shift perceptions and earn trust. This was sustainability in action, and dairy positioned as a true force for good.