When Thorne needed clarity on the value of UFC Performance Institute naming rights across three continents, we delivered a data-backed edge. Using the proprietary T1 Valuation Model, we analyzed assets, ran global benchmarks, and restructured the proposal to better support Thorne’s brand and marketing strategy. The result? A 100% data-backed counteroffer that gave Thorne the confidence—and leverage—to negotiate on their terms. By aligning sponsorship valuation with measurable marketing objectives, we empowered smarter decisions and positioned the brand for long-term performance.