The 2026 FIFA World Cup is not a short-term campaign. It is a behaviour shift that rewards brands who commit early, design for community, and stay after the hype fades. 

The 6 sponsorship trends shaping 2026 across Canada and North America, from community-led partnerships to ROO and portfolio optimization. 

The 6 experiential marketing trends shaping 2026 across Canada and North America, from community-first experiences to measurable ROO. 

There is an old expression that the “truth hurts.”

The passion and intelligence of its largely younger attendees, she thought, “could save the humanities.”

I have had many amazing trips to Halifax in my lifetime; however, none of them were like this past one.

Did you know Mr. Bean appeared in Olympic history’s most-watched social media clip?

How was your Thanksgiving? Or Friendsgiving for those who couldn’t unite with their families. I am sure it was a deserved break to be welcomed by family and friends. Thanksgiving is a time to reflect and also a moment to recharge for the last months of the year.

Despite not pursuing any scientific proof, I have long believed that pain is the most powerful motivator for humans.

One of the most challenging aspects of business is that no matter how many people agree on a topic, only one person matters.

The other night at a party, one socializer asked another – What’s your favourite sport?”