To reignite excitement around The Last of Us Part I, we transformed Toronto’s Union Station into a cinematic outbreak scene, complete with cordyceps-infected figures, FEDRA signage, and PS5 demos. As part of PlayStation’s global Live From PS5 campaign, the stunt delivered a powerful mix of experiential marketing and cultural storytelling—sparking intrigue, fan content, and national media coverage. We created a digital-first, event marketing moment that stood out in a saturated gaming landscape, proving how local amplification of a global idea can drive real engagement, brand heat, and buzz. All without veering from the core creative.