As the official snack of Team Canada, Mondelez needed to make Canadians feel part of the Paris 2024 Olympics—6,000 km away. We brought the Games home with a full-stack campaign that blended experiential marketing, digital promotions, and retail activation. Fans created custom “Player Cards” at Canada Olympic House, tracked Team Canada’s wins through our live digital Medal Counters, and shopped interactive in-store displays to enter a “Win a Trip to Paris” contest. The result? Deeper emotional connections, stronger sales, and a campaign that made Oreo, Ritz, and Cadbury part of Canada’s winning moments.