To mark 20 years of impact, Canadian Tire Jumpstart needed a national celebration that was both meaningful and massive. We brought Game Day to life across three major cities and supported 150 community-led events coast to coast. From inclusive sport stations and sensory rooms to VIP guests and custom trading cards, every touchpoint was designed to reflect Jumpstart’s commitment to play for all. Families came together to celebrate, connect, and move. By uniting large-scale moments with grassroots celebrations, we helped Jumpstart honour its past and rally communities around an active, inclusive future.