As Allstate’s Sponsorship and Experiential AOR, we delivered a national soccer platform built on impact and inclusion. From the Allstate Soccer Show to grassroots clinics and pro team partnerships, we helped turn passion into purpose. Our work included field refurbishments, youth skills challenges, fan zones, and digital content that connected with Canadians coast to coast. Programming featured player meet-and-greets, coaching seminars, and appearances in Indigenous and underserved communities. By blending elite-level access with community-first engagement, we positioned Allstate as a brand that does more than show up—it helps the game grow at every level.