Girls in Canada are twice as likely to drop out of sport by 14. Visa wanted to change that. With Play & Stay, we built a national program to inspire confidence and connection among young female soccer players. Across four events in three cities, we created intimate, pitchside experiences with Canada’s top athletes. From Q&As with CANWNT legends to exclusive practice sessions and branded takeaways, every moment was designed to motivate girls to stay in the game. More than 400 players left feeling inspired, supported, and proud. This was purpose in action, with Visa as a true community builder.