Community Food Centres Canada needed a strategic way to attract partners that shared its mission of food equity and social justice. We developed a sponsorship framework rooted in benchmarking, audience alignment, and growth modelling. By identifying high-potential brands and packaging community-level experiences as premium assets, we positioned CFCC as a high-impact partner for value-driven sponsorships. The strategy included pipeline optimization, employee engagement tools, and decision-maker targeting to build deeper, more effective partnerships. This approach elevated CFCC’s brand, unlocked new revenue potential, and built a foundation for long-term collaborations that drive both funding and community change.