The Canadian Centre for Ethics in Sport needed to secure its first corporate sponsor—but with no teams or consumer-facing assets, the path wasn’t obvious. We built a new kind of platform. By transforming CCES’s True Sport programming into a brand-aligned campaign, we created a turnkey opportunity for purpose-led partnerships. Through market analysis and audience segmentation, we identified ideal prospects and designed a sponsorship model rooted in integrity, safety, and inclusion. The result: a first-of-its-kind strategy that made space for partners to champion ethics in sport and help CCES lead a national conversation on what sport should stand for.