FUNDING THE FUTURE: ST. MICHAEL’S FOUNDATION'S REVENUE JOURNEY

To meet ambitious fundraising targets, St. Michael’s Hospital Foundation needed more than a plan. They needed a shift. We partnered to develop a revenue generation and prospecting strategy that positioned SMHF as a best-in-class partnership property. Through global benchmarking, audience segmentation, and innovative tactics, we uncovered new funding opportunities and built a clear roadmap for action. From sponsor diversification to peer fundraising pilots, we helped SMHF expand its revenue potential by $7 million. More than a strategy, this was a reset—turning ambition into clarity, and philanthropy into scalable growth.

WHAT WE DID:

  • Sponsorship Strategy & Consulting

  • Partnership Negotiation & Identification

  • Community Engagement Strategy

  • Valuation, Custom Brand Studies & ROO Reporting

Lindsay Grange, AVP, Events, Sponsorship & Community Giving

By providing St. Michael’s Hospital Foundation with an empowering revenue strategy, we conducted a comprehensive analysis of global hospital foundation revenue sources, pinpointed critical target audiences, and diversified revenue channels. This approach not only expanded SMHF’s revenue portfolio but also positioned them as champions for health equity

Working with T1 has been an invaluable experience for St. Michael’s Hospital Foundation. Their team not only helped us develop a robust revenue generation strategy but also a realistic plan on how to implement it. T1’s innovative approach and deep understanding of our mission and value proposition enabled us to tap into untapped revenue streams. Their dedication to our cause and commitment to delivering results were evident throughout our partnership.