Hyundai and Kia needed to turn their FIFA Women’s World Cup sponsorship into a meaningful Canadian experience. We delivered with a coast-to-coast activation strategy that brought fans closer to the game and the brands. In six host cities, we launched fan zones with interactive vehicle displays, soccer challenges, photo ops, and contests—plus a custom app that matched fans with soccer personas and drove engagement online and in dealerships. Every touchpoint was designed for local relevance, bilingual reach, and high energy. This was more than a global partnership executed locally—it was a fan experience that moved people, literally and emotionally.