As global FIFA sponsors, Coca-Cola and Powerade needed a national program that connected fans to the tournament in a real way. We delivered. From high-energy Fan Zones to in-stadium upgrades and in-store sampling, we created a cross-country experience that lived everywhere fans did. In six FIFA host cities, we built hydration hubs, freestyle demos, branded photo ops, and modular builds that travelled with the tournament. Meanwhile, retail came alive through packaging takeovers, contests, and FIFA-themed merchandising. This campaign brought brand and sport together—uniting fans, driving trial, and showing Canada that Coca-Cola and Powerade are true champions of the game.