At NHL All-Star Weekend, we helped Scotiabank deliver an innovative brand activation that redefined what a sponsorship could be. The Scotiabank Visa Arcade fused experiential marketing with music, sport, and travel, bringing the brand to life through surprise DJ sets, interactive games, and exclusive cardholder rewards. Designed to showcase the Scotiabank Passport Visa Infinite Card, the experience blended entertainment and utility—earning real engagement, not just impressions. From immersive arcade zones to a VIP lounge, this bold marketing strategy positioned Scotiabank as a cultural force and reinforced T1’s expertise as a leading experiential marketing agency in Canada.