You need ideas
that scale.

Ideas that work. Everywhere. On and off the screen, in a twenty-foot space or a 40,000 seat stadium. For over 20 years, we’ve been delivering big, bold, scalable strategies to some of North America’s best brands. XM, Video, Strategy, Social, and everything in between – we’re in the business of bringing your brand to life.

We’ve been busy.

In the best way possible. Check out some of our latest work to find out what T1’s Thinking First approach looks like in action.

This is what’s up.

Follow the T1 Thlog for our latest thoughts, ramblings, and reports.

Content Marketing for Sports Organizations – Embracing a New Era of Options

Content Marketing for Sports Organizations – Embracing a New Era of Options

In my latest white paper (download here) I’ve attempted to paint a high level and exhaustive picture of the content marketing landscape for sports organizations in 2017 (a nearly impossible task in such a rapidly changing space). I’ve provided historic information to provide context, some new primary data from friends at Canadian sports organizations, and some suggestions for how sports organizations can navigate this new world.

In many ways, this white paper is long overdue. One could even say that the topic is old news. […]

It’s Good to be Green

It’s Good to be Green

Coming into a new work environment as an intern can be intimidating at times.  In my case, being extremely green to the marketing world added an extra weight. But just like Pantone’s colour of the year, i’ve learned that green can be a good thing! Why you ask? Allow me to share my experiences from my first three weeks with T1.

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Running the Ball: Engaging Sports Fans Everywhere

Running the Ball: Engaging Sports Fans Everywhere

International sport tourism is experiencing incredible growth, which means more opportunity for sponsors to tap into fan excitement while they’re away (travelling to a game, travelling for business and/ or engaging international fans). The emotional nature of sport drives spontaneity. Witnessing a game-winning goal or a walk-off home run is a feeling that few activities can recreate. This provides an opportunity for brands and sponsors to captivate away fans with compelling experiences in their team’s home arena. […]

T1 puts Thinking First.