In my latest white paper (download here) I’ve attempted to paint a high level and exhaustive picture of the content marketing landscape for sports organizations in 2017 (a nearly impossible task in such a rapidly changing space). I’ve provided historic information to provide context, some new primary data from friends at Canadian sports organizations, and some suggestions for how sports organizations can navigate this new world.
In many ways, this white paper is long overdue. One could even say that the topic is old news. […]