You need ideas
that scale.

Ideas that work. Everywhere. On and off the screen, in a twenty-foot space or a 40,000 seat stadium. For over 20 years, we’ve been delivering big, bold, scalable strategies to some of North America’s best brands. XM, Video, Strategy, Social, and everything in between – we’re in the business of bringing your brand to life.

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We’ve been busy.

In the best way possible. Check out some of our latest work to find out what T1’s Thinking First approach looks like in action.

This is what’s up.

Follow the T1 Thlog for our latest thoughts, ramblings, and reports.

Running the Ball: Engaging Sports Fans Everywhere

Running the Ball: Engaging Sports Fans Everywhere

International sport tourism is experiencing incredible growth, which means more opportunity for sponsors to tap into fan excitement while they’re away (travelling to a game, travelling for business and/ or engaging international fans). The emotional nature of sport drives spontaneity. Witnessing a game-winning goal or a walk-off home run is a feeling that few activities can recreate. This provides an opportunity for brands and sponsors to captivate away fans with compelling experiences in their team’s home arena. […]

How To Level Up Your Sponsorship Strategy

How To Level Up Your Sponsorship Strategy

Originally published by ACA

There’s a new player in the Canadian sponsorship landscape and it’s one that already possesses enough clout to pack the Air Canada Centre with 15,000 screaming fans. Boasting 214 million viewers annually and attracting a larger audience than the World Series, eSports is one of the fastest growing sports and entertainment platforms in the world. […]

Why Burning Man is the Best Account Management Course You Can Take

Why Burning Man is the Best Account Management Course You Can Take

To suggest that Burning Man is an account management course may offend many burners and account manager course leaders alike. I don’t mean to offend either group. Burning Man and the commercial world of advertising couldn’t juxtapose one another more. One is about decommodification, gifting, and inclusivity. The other is about commercialism, profit and exclusivity. Yet in my eyes, many of the factors that make Burning Man such a success also drive our world of advertising. […]

T1 puts Thinking First.