You need ideas
that scale.

Ideas that work. Everywhere. On and off the screen, in a twenty-foot space or a 40,000 seat stadium. For over 20 years, we’ve been delivering big, bold, scalable strategies to some of North America’s best brands. XM, Video, Strategy, Social, and everything in between – we’re in the business of bringing your brand to life.

about-Animated-3
We’ve been busy.

In the best way possible. Check out some of our latest work to find out what T1’s Thinking First approach looks like in action.

This is what’s up.

Follow the T1 Thlog for our latest thoughts, ramblings, and reports.

How To Level Up Your Sponsorship Strategy

How To Level Up Your Sponsorship Strategy

Originally published by ACA

There’s a new player in the Canadian sponsorship landscape and it’s one that already possesses enough clout to pack the Air Canada Centre with 15,000 screaming fans. Boasting 214 million viewers annually and attracting a larger audience than the World Series, eSports is one of the fastest growing sports and entertainment platforms in the world. […]

Why Burning Man is the Best Account Management Course You Can Take

Why Burning Man is the Best Account Management Course You Can Take

To suggest that Burning Man is an account management course may offend many burners and account manager course leaders alike. I don’t mean to offend either group. Burning Man and the commercial world of advertising couldn’t juxtapose one another more. One is about decommodification, gifting, and inclusivity. The other is about commercialism, profit and exclusivity. Yet in my eyes, many of the factors that make Burning Man such a success also drive our world of advertising. […]

The Paralympic Games: Unbridled Potential…

The Paralympic Games: Unbridled Potential…

So, to start, let me put it out there that I have a huge conflict of interest here. Huge. Ever since I first was exposed back around the turn of the century when I worked at Sport Canada, I fell in love with the Paralympics Games and its athletes, and I’ve been involved ever since. […]

T1 puts Thinking First.