February 23rd, 2017
Posted by Mitch Thompson
Consulting Group, Sports
0 thoughts on “Content Marketing for Sports Organizations – Embracing a New Era of Options”
In my latest white paper I’ve attempted to paint a fairly high level and exhaustive picture of the content marketing landscape for sports organizations in 2017 (a nearly impossible task in such a rapidly changing space). I’ve provided a bit of historic information to provide context, some new primary data from friends at Canadian sports organizations, and some suggestions for how sports organizations can navigate this new world.
January 24th, 2017
Posted by Haley Burger
0 thoughts on “It’s Good to be Green”
Coming into a new work environment as an intern can be intimidating at times. In my case, being extremely green to the marketing world added an extra weight. But just like Pantone’s colour of the year, i’ve learned that green can be a good thing! Why you ask? Allow me to share my experiences from my first three weeks with T1.
December 21st, 2016
Posted by Andrew Badeau
Consulting Group, Sponsorship, Sports
0 thoughts on “Running the Ball: Engaging Sports Fans Everywhere”
International sport tourism is experiencing incredible growth, which means more opportunity for sponsors to tap into fan excitement while they’re away (travelling to a game, travelling for business and/ or engaging international fans). The emotional nature of sport drives spontaneity. Witnessing a game-winning goal or a walk-off homerun is a feeling that few activities can recreate. This provides an opportunity for brands and sponsors to captivate away fans with compelling experiences in their team’s home arena.
October 27th, 2016
Posted by Sean Goodall
Sponsorship, Sports, Thoughts
0 thoughts on “How To Level Up Your Sponsorship Strategy”
There’s a new player in the Canadian sponsorship landscape and it’s one that already possesses enough clout to pack the Air Canada Centre with 15,000 screaming fans. Boasting 214 million viewers annually and attracting a larger audience than the World Series, eSports is one of the fastest growing sports and entertainment platforms in the world.
September 30th, 2016
Posted by Sion Ishmael
0 thoughts on “Why Burning Man is the Best Account Management Course You Can Take”
To suggest that Burning Man is an account management course may offend many burners and account manager course leaders alike. I don’t mean to offend either group. Burning Man and the commercial world of advertising couldn’t juxtapose one another more.
September 23rd, 2016
Posted by Norm O'Reilly
Consulting Group, Sponsorship, Thoughts
0 thoughts on “The Paralympic Games: Unbridled Potential…”
So, to start, let me put it out there that I have a huge conflict of interest here. Huge. Ever since I first was exposed back around the turn of the century when I worked at Sport Canada, I feel in love with the Paralympics Games and its athletes and I’ve been involved ever since.
September 23rd, 2016
Posted by Mark Harrison
0 thoughts on “Purchase Order”
I was recently attending an industry function where a group of agency people were complaining endlessly about the purchasing departments of their major clients. It’s a well documented shift in the marketing industry that in many cases, brand directors alone are not responsible for determining who they should partner with or how the agency should be compensated. For well over a decade, purchasing departments, marketing services teams, and supply management experts have been more and more involved in screening, selecting, evaluating, and compensating agencies.
September 21st, 2016
Posted by Adam Ward
Consulting Group, Sponsorship, Sports, Thoughts
0 thoughts on “The Rio Effect | A Sponsorship Perspective”
Now that the flame has officially been extinguished on the Rio Paralympic Games, the summer of Rio is officially passed. It was a summer that saw Canadian athletes shine at both the Olympic and Paralympic Games. New heroes emerged while established veterans cemented their legacy. And the sponsorship industry was watching.
September 16th, 2016
Posted by Adam Mohammed
0 thoughts on “TIFF: A close-up on brands that matter”
Festival Street at the Toronto International Film Festival has been a hot spot for brand activations for several years. People love free stuff. Samples. Giveaways. Prizes. Surprise & delights. Yes. Yep. Sure. Mhmm & of course. They all work to associate positive feelings with brands. But do the brands even matter after people get what they want?
September 15th, 2016
Posted by Mitch Thompson
Consulting Group, Partnership, Sports
0 thoughts on “Five things I’ll be watching during the World Cup of Hockey”
This Saturday, the World Cup of Hockey kicks off in Toronto. This new tournament, a joint venture owned by the NHL and NHLPA, truly is one-of-a-kind from a sports business standpoint.