Posts tagged "experience"

Running the Ball: Engaging Sports Fans Everywhere

December 21st, 2016 Posted by Consulting Group, Sponsorship, Sports 0 comments on “Running the Ball: Engaging Sports Fans Everywhere”

International sport tourism is experiencing incredible growth, which means more opportunity for sponsors to tap into fan excitement while they’re away (travelling to a game, travelling for business and/ or engaging international fans). The emotional nature of sport drives spontaneity. Witnessing a game-winning goal or a walk-off homerun is a feeling that few activities can recreate. This provides an opportunity for brands and sponsors to captivate away fans with compelling experiences in their team’s home arena.

How To Level Up Your Sponsorship Strategy

October 27th, 2016 Posted by Sponsorship, Sports, Thoughts 0 comments on “How To Level Up Your Sponsorship Strategy”

There’s a new player in the Canadian sponsorship landscape and it’s one that already possesses enough clout to pack the Air Canada Centre with 15,000 screaming fans. Boasting 214 million viewers annually and attracting a larger audience than the World Series, eSports is one of the fastest growing sports and entertainment platforms in the world.