Posts tagged "brands"

How To Level Up Your Sponsorship Strategy

October 27th, 2016 Posted by Sponsorship, Sports, Thoughts 0 comments on “How To Level Up Your Sponsorship Strategy”

There’s a new player in the Canadian sponsorship landscape and it’s one that already possesses enough clout to pack the Air Canada Centre with 15,000 screaming fans. Boasting 214 million viewers annually and attracting a larger audience than the World Series, eSports is one of the fastest growing sports and entertainment platforms in the world.

TIFF: A close-up on brands that matter

September 16th, 2016 Posted by Brands, Thoughts 0 comments on “TIFF: A close-up on brands that matter”

Festival Street at the Toronto International Film Festival has been a hot spot for brand activations for several years. People love free stuff. Samples. Giveaways. Prizes. Surprise & delights. Yes. Yep. Sure. Mhmm & of course. They all work to associate positive feelings with brands. But do the brands even matter after people get what they want?