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Mattel – Mall Surprise

Mattel believes that “Anytime is Game Time” – so we brought the fun of Pictionary to some unassuming shoppers with this viral stunt.

Passersby were caught off guard by a live actor in our digital display who challenged them to a little game with huge surprises. The resulting video earned millions of views from all over the world, and helped Mattel achieve a significant lift in national sales.