AIR MILES – Smile Booth

It was time to remind Collectors that life is “Better Together” with AIR MILES – so we created Smile Booth: the world’s first prize machine powered by smiles. All you had to do was flash your card and a grin, and Smile Booth’s custom object recognition technology would detect your info and dispense a prize.

The smiles were simultaneously shared on social media, and in key markets OOH digital super boards displayed the photos in real time.