Posts in Sports

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Running the Ball: Engaging Sports Fans Everywhere

December 21st, 2016 Posted by Consulting Group, Sponsorship, Sports 4 comments on “Running the Ball: Engaging Sports Fans Everywhere”

International sport tourism is experiencing incredible growth, which means more opportunity for sponsors to tap into fan excitement while they’re away (travelling to a game, travelling for business and/ or engaging international fans). The emotional nature of sport drives spontaneity. Witnessing a game-winning goal or a walk-off homerun is a feeling that few activities can recreate. This provides an opportunity for brands and sponsors to captivate away fans with compelling experiences in their team’s home arena.

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How To Level Up Your Sponsorship Strategy

October 27th, 2016 Posted by Sponsorship, Sports, Thoughts 0 comments on “How To Level Up Your Sponsorship Strategy”

There’s a new player in the Canadian sponsorship landscape and it’s one that already possesses enough clout to pack the Air Canada Centre with 15,000 screaming fans. Boasting 214 million viewers annually and attracting a larger audience than the World Series, eSports is one of the fastest growing sports and entertainment platforms in the world.

Image Source: COC/Mark Blinch

The Rio Effect | A Sponsorship Perspective

September 21st, 2016 Posted by Consulting Group, Sponsorship, Sports, Thoughts 6 comments on “The Rio Effect | A Sponsorship Perspective”

Now that the flame has officially been extinguished on the Rio Paralympic Games, the summer of Rio is officially passed. It was a summer that saw Canadian athletes shine at both the Olympic and Paralympic Games. New heroes emerged while established veterans cemented their legacy. And the sponsorship industry was watching.

Image Source: The Canadian Press/Nathan Denette

Five things I’ll be watching during the World Cup of Hockey

September 15th, 2016 Posted by Consulting Group, Partnership, Sports 1 comment on “Five things I’ll be watching during the World Cup of Hockey”

This Saturday, the World Cup of Hockey kicks off in Toronto. This new tournament, a joint venture owned by the NHL and NHLPA, truly is one-of-a-kind from a sports business standpoint.