Posts in Sponsorship

Running the Ball: Engaging Sports Fans Everywhere

December 21st, 2016 Posted by Consulting Group, Sponsorship, Sports 0 comments on “Running the Ball: Engaging Sports Fans Everywhere”

International sport tourism is experiencing incredible growth, which means more opportunity for sponsors to tap into fan excitement while they’re away (travelling to a game, travelling for business and/ or engaging international fans). The emotional nature of sport drives spontaneity. Witnessing a game-winning goal or a walk-off homerun is a feeling that few activities can recreate. This provides an opportunity for brands and sponsors to captivate away fans with compelling experiences in their team’s home arena.

How To Level Up Your Sponsorship Strategy

October 27th, 2016 Posted by Sponsorship, Sports, Thoughts 0 comments on “How To Level Up Your Sponsorship Strategy”

There’s a new player in the Canadian sponsorship landscape and it’s one that already possesses enough clout to pack the Air Canada Centre with 15,000 screaming fans. Boasting 214 million viewers annually and attracting a larger audience than the World Series, eSports is one of the fastest growing sports and entertainment platforms in the world.

The Paralympic Games: Unbridled Potential…

September 23rd, 2016 Posted by Consulting Group, Sponsorship, Thoughts 0 comments on “The Paralympic Games: Unbridled Potential…”

So, to start, let me put it out there that I have a huge conflict of interest here. Huge. Ever since I first was exposed back around the turn of the century when I worked at Sport Canada, I feel in love with the Paralympics Games and its athletes and I’ve been involved ever since.

The Rio Effect | A Sponsorship Perspective

September 21st, 2016 Posted by Consulting Group, Sponsorship, Sports, Thoughts 0 comments on “The Rio Effect | A Sponsorship Perspective”

Now that the flame has officially been extinguished on the Rio Paralympic Games, the summer of Rio is officially passed. It was a summer that saw Canadian athletes shine at both the Olympic and Paralympic Games. New heroes emerged while established veterans cemented their legacy. And the sponsorship industry was watching.

How do you describe the Olympic experience? A fan’s perspective.

September 12th, 2016 Posted by Sponsorship, Thoughts 0 comments on “How do you describe the Olympic experience? A fan’s perspective.”

Hectic. Exhausting. Exhilarating. And I didn’t even compete! Now that I’ve witnessed it first hand, I can speak from experience when I say the Olympics really are unlike any other event in the world.

Why brands need to rethink sponsorship valuation: Some updated thinking

September 6th, 2016 Posted by Consulting Group, Sponsorship 0 comments on “Why brands need to rethink sponsorship valuation: Some updated thinking”

Note that this blog post reiterates a few points made in a white paper I published in June 2014. Many brands spend millions of dollars on sponsorship rights fees each year, justifying these expenditures as marketing and business investments that deliver results to their company’s bottom line (in the long-run, at least).