Posts in Brands

TIFF: A close-up on brands that matter

September 16th, 2016 Posted by Brands, Thoughts 0 comments on “TIFF: A close-up on brands that matter”

Festival Street at the Toronto International Film Festival has been a hot spot for brand activations for several years. People love free stuff. Samples. Giveaways. Prizes. Surprise & delights. Yes. Yep. Sure. Mhmm & of course. They all work to associate positive feelings with brands. But do the brands even matter after people get what they want?